{"id":733,"date":"2020-02-01T01:38:48","date_gmt":"2020-02-01T01:38:48","guid":{"rendered":"http:\/\/businessofspeed.com\/?p=733"},"modified":"2020-02-04T01:39:21","modified_gmt":"2020-02-04T01:39:21","slug":"ss-bos-column-february-2020","status":"publish","type":"post","link":"http:\/\/businessofspeed.speedwaysonline.com\/?p=733","title":{"rendered":"SS &#8211; BOS &#8211; Column &#8211; February &#8211; 2020"},"content":{"rendered":"\n<p>The new racing season is upon us, hope and excitement fill the pits and garages around the globe.&nbsp;&nbsp;While most of the spotlight will be on the highest levels of professional motorsports, lots of action takes place at the grassroots level.<\/p>\n\n\n\n<p>This month we will take a look at the role of gentlemen racer in the motorsports eco-system.<\/p>\n\n\n\n<p>Top tier series require big budgets to compete.&nbsp;&nbsp;Funds are used for cars, engines, parts, tires, shop space, haulers, salaries and related expenses.&nbsp;&nbsp;Additional monies are spent for track rental, travel, and entry fees.&nbsp;&nbsp;Most teams will have sponsors paying to support the team in return for media exposure and activation opportunities.&nbsp;&nbsp;Sponsorship and in-kind exchange may cover up to two-thirds of the team budget with the remainder in purse and prize money and merchandise sales.<\/p>\n\n\n\n<p>At lower levels of racing, the ability to generate sponsorship revenue may be limited.&nbsp;&nbsp;This leaves a gap to be filled.&nbsp;&nbsp;We know that racers typically spend everything they have and most times exceed all available resources.&nbsp;&nbsp;Speed cost money and all racers want to go fast.<\/p>\n\n\n\n<p>Teams are left with the decision to limit budgets or be creative in covering the shortfall.&nbsp;<\/p>\n\n\n\n<p>This is where the paying driver enters the equation.&nbsp;&nbsp;Instead of being paid by the team, they will drive for free.&nbsp;&nbsp;In most cases, they will bring with them money in the form of sponsorship or funds to pay for the seat.&nbsp;&nbsp;This money goes directly to the team budgets.<\/p>\n\n\n\n<p>Once aspect of the driver bringing money that may not be looked on as favorable involves moving out an existing driver in favor of a sizeable sponsorship.&nbsp;&nbsp;Existing contracts may be honored and paid out, stills unsettles fans.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A driver may be trying to gain experience thru seat time and paying for the ride will give them an opportunity.&nbsp;&nbsp;The ultimate goal for many is to move up thru the ranks of racing to the highest level.<\/p>\n\n\n\n<p>Another form may be the aspiration to be part of the racing lifestyle, usually on a part-time basis. Spending the weekend in the paddock away from the office is not a bad option.&nbsp;&nbsp;Fly to race track with a helmet bag as carry-on is the ultimate trip.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The goal for drivers may be to learn how to use their performance vehicles at the limit or work on obtaining their license to compete in higher level series.<\/p>\n\n\n\n<p>Many teams and manufacturers offer \u201carrive and drive\u201d packages.&nbsp;&nbsp;These inclusive packages offer a race-prepped track car and hospitality packages.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are several series that host events on the world renowned race tracks.&nbsp;&nbsp;Access to the iconic venues is limited but participation with a track day school can provide that access.&nbsp;&nbsp;Similar to golf, many racers have that \u201cbucket-list\u201d of tracks and provides stories for the paddocks.<\/p>\n\n\n\n<p>So what does it cost to be a \u201cgentlemen racer?\u201d&nbsp;&nbsp;It is not cheap.&nbsp;&nbsp;Rent a seat for local dirt track for weekly show might run $1,500 &#8211; $3,000.&nbsp;&nbsp;A Chili Bowl ride may cost between $7,500 &#8211; $15,000.&nbsp;&nbsp;A fully equipped McLaren may cost $30,000 for the weekend at the track.&nbsp;&nbsp;Full season in an IMSA sports car series may be up to $2.0 million.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Away from the track, many are using driver simulation rigs to hone their skills.&nbsp;&nbsp;Participation in iRacing.com has exploded with many professional drivers competing along side aspiring esports gamers and grassroots racers.&nbsp;&nbsp;The ultimate setup is to have a fully equipped setup with moving seats and multiple screens.<\/p>\n\n\n\n<p>Not all \u201cgentleman racers\u201d compete on the track. Fastball Racing co-driven by a successful businessman and sports team owner competed in the Dakar Rally and Baja 100.&nbsp;&nbsp;This trophy truck carried the colors of MLB\u2019s Los Angeles Dodgers.&nbsp;&nbsp;The team had limited manufacturer backing from Toyota.<\/p>\n\n\n\n<p>As racing gets more expensive, entities will look at deals that will provide them with the resources necessary to stay competing on the track.&nbsp;&nbsp;The other option is to cut costs and manage expenses, resulting in team parity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new racing season is upon us, hope and excitement fill the pits and garages around the globe.&nbsp;&nbsp;While most of the spotlight will be on the highest levels of professional motorsports, lots of action takes place at the grassroots level. This month we will take a look at the role of gentlemen racer in the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/posts\/733"}],"collection":[{"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=733"}],"version-history":[{"count":2,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":735,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/posts\/733\/revisions\/735"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=\/wp\/v2\/media\/736"}],"wp:attachment":[{"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/businessofspeed.speedwaysonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}