Business of Speed
\nThe Money Behind the Motorsports Industry
\nBy: Tim Frost
\nDate: October 2017<\/p>\n
This month we will take an international perspective on the business of motorsports.<\/p>\n
Goodwood:<\/em><\/strong><\/p>\n Each summer in the south of England, Lord March plays host to a variety of motoring events. The Goodwood Estate is spread over 12,000 acres the property has multiple venues to accommodate every racing passion. These include a motorsport circuit road course, horseracing, and aerodome. The most famous events on the circuit are the Festival of Speed and the Goodwood Revival.<\/p>\n The Festival of Speed attracts approximately 300,000 spectators over a three \u2013 day run each July. The iconic event is the Hillclimb \u2013 a 1.16 mile course on the Estate\u2019s driveway. Narrow, bumpy and slippery challenges to world\u2019s most unique vehicles. Formula one to drift to rally to supercars \u2013 they are all there.<\/p>\n The history of racing is highlighted by the romance and glamour it brings to our memory. Vintage cars on track with drivers and fans in period dress are the theme of the Goodwood Rival. Whether it is British \u201chalcyon\u201d or Darlington \u201cthrowback\u201d \u2013 everyone loves it and it works.<\/p>\n Renowned brands are sponsoring at Goodwood. The prestigious nature of a highly desirable audience in a unique setting provides special activation opportunities.<\/p>\n Goodwood has become a \u201cbucket\u201d list for many including world famous drivers, team owners, car collectors and motorsports related entities.<\/p>\n Black Book Motorsport Forum:<\/em><\/strong><\/p>\n The motorsports industry continues to evolve \u2013 whether by choice or necessity. Gatherings away from the track allow entities to exchange ideas and develop relationships.<\/p>\n